Founded in 2012 by Masayuki Ino, Doublet is a cult-favorite Japanese label that redefines streetwear through “daily wear with a sense of strangeness.” Winner of the 2018 LVMH Prize, the brand is celebrated for its subversive humor, deconstructed silhouettes, and innovative “packaging” concepts. By blending high-fashion craftsmanship with playful, nostalgic kitsch, Doublet transforms standard wardrobe basics into avant-garde conversation pieces that challenge the boundaries of modern design.
